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Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
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Burberry — TARGET CUSTOMER Table1: Burberry's...
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Burberry Company.
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Burberry — TARGET CUSTOMER Table1: Burberry's...
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Business Agility and Luxury Companies: The Burberry Case | Business model canvas, Niche marketing, Business
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