Scooby-Doo Paint Scheme Design | Corey LaJoie

Corey LaJoie – Scooby-Doo Paint Scheme Design at Martinsville

SMD worked with long-time GoFas Racing sponsor, Keen Parts to create a special paint scheme design for the fall race at Martinsville Speedway. Keen Parts is known to come to Martinsville with unique paint schemes and this year was no exception. After a few conversations regarding the theme, the team focused on creating a Scooby-Doo inspired paint scheme. SMD worked with the GoFas executive team as well as Warner Media representatives to ensure that the paint scheme would align with the ever-popular Scooby-Doo brand.

2019 also happened to be the 50th anniversary of the iconic cartoon series. The wrap design includes the special commemorative logo. Along with the paint scheme design, SMD also created the pit crew shirts, LaJoie’s firesuit, hero cards, social graphics and pit box/pit wall signage.

The Scooby-Doo paint scheme was also voted “Best Paint Scheme of the Year” by NASCAR on NBC.

Client: GoFas Racing, Corey LaJoie, NASCAR
Category: NASCAR Paint Scheme Design