NASCAR Social Campaign Graphics Darlington Throwback Hot Pass Giveaway – NASCAR Social Campaign Graphics

SMD assisted the social media team at Keen Parts by creating NASCAR campaign graphics that focused winning a set for hot passes to attend the Bojangles Southern 500 at Darlington Raceway. The #32 Ford Fusion driven by Matt DiBenedetto featured a throwback paint scheme inspired by Bobby Allison’s Miller High Life paint scheme ran in the late 1980’s. The graphics had to reflect the retro aspect of this historic race at Darlington Raceway where throwback paint schemes are expected.

The campaign ran on Keen Parts website for 3 weeks leading up to thee The graphic grew great interest from NASCAR fans and members of Keen Parts social following.



Keen Parts/

Cleves, Ohio

Branding, Motorsports, NASCAR