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Fr8Auctions250 Logo Design | Camping World Truck Series Race at Talladega

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Fr8Auctions had a big year in 2018 with 2 major primary sponsorships and one Monster Energy NASCAR Series qualifying event under their belts already. In the fall of 2018 Fr8Auctions contracted SMD to design a campaign for their entitlement sponsorship in the Camping World Truck Series at Talladega Superspeedway. The Fr8Auctions250 was based off the qualifying logo created and used earlier that year in the Cup series.

The logo appeared on all print and marketing collateral, pace trucks, track banners, flag stand wrap, infield flags and throughout the Victory lane backdrops. SMD also had the very special privilage of being asked to be the honorary race starter for the Fr8Auctions250. The experience was like none other.

Client: Fr8Auctions, Talladega Super Speedway
Category: NASCAR logo design, entitlement sponsorship

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