Fr8Auctions, a long-term supporter of Brett Moffitt signs on at the last minute to be the primary sponsor on the #16 Hattori Racing Enterprises (HRE) truck for the Camping World Truck Series race at Chicagoland Speedway in 2018. Fr8Auctions contacted SMD to create a 5-point layout for NASCAR, the team and associate sponsors to approve just hours before the truck was to be transported to the race track in Illinois. With no time for a full wrap, we decided to go with an all black truck with red #16 and Fr8Auctions markings.
Brett Moffitt would eventually go on to win the Overton’s 300 at Chicagoland Speedway marking the first time that a Fr8Auctions sponsored car/truck would make it to victory lane in a NASCAR sanctioned race. This win was also the first race winning design for SMD as well.
SMD created the paint scheme design as well as all social graphics that supported the last minute sponsorship. Some people say that Fr8Auctions had the best return on investment in the entire 2018 racing season.
Client: Fr8Auctions, Brett Moffitt, NASCAR
Category: NASCAR paint scheme design