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Paint scheme design for Nationwide Insurance – #88 Alex Bowman at The ROVAL 400

The 88 driver Alex Bowman unviels new paint scheme design for Nationwide Retirement Plans at Charlotte The ROVAL at Charlotte Motor Speedway starting lineup is #88 Alex Bowman and the #24 of William Byron 2019 Alex Bowman - #88 Monster Energy NASCAR Cup Series Paint Scheme 2019 Alex Bowman - #88 Monster Energy NASCAR Cup Series Paint Scheme At the ROVAL at Charlotte, Alex Bowman unveils a brand new paint scheme design for the 88 of Hendrick Motorsports and Nationwide Insurance. The Nationwide Insurance #88 of Alex Bowman in the Bank of America ROVAL 400 at Charlotte Motor Speedway Alex Bowman standing beside the newly unveiled paint scheme design for his sponsor Nationwide Insurance 2019 Alex Bowman - #88 Monster Energy NASCAR Cup Series Paint Scheme 2019 Alex Bowman - #88 Monster Energy NASCAR Cup Series Paint SchemeSMD worked with long-time Hendrick Motorsports sponsor, Nationwide Insurance to create a special paint scheme design that helped promote their line of retirement plan options. The new paint scheme was part of a greater marketing initiative by Nationwide to help promote their new retirement plan options through a campaign URL called REALtirement.com. SMD worked with Nationwide to craft the messaging and finalize the design with internal executives.

The paint scheme debuted at the Bank of America ROVAL 400 at Charlotte Motor Speedway at the end of September. Alex Bowman qualified 2nd for the race and was set to start on the front row before crashing in practice and being forced to a backup car. Alex and the Hendrick team never gave up and ended up finishing second to race winner Chase Elliott.

The paint scheme design consisted of the classic streamline look that Hendrick likes to follow combined with a few angular elements for visual appeal.

Client: Hendrick Motorsports, Nationwide InsuranceNASCAR
Category: NASCAR Paint Scheme Design

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