21 Oct 2016
Logo design for Kansas City based financial planner

Brand creation including logo design and stationery layouts for Kansas City based financial planner

SMD was tasked with developing a new brand for a Kansas City-based financial planner including logo design and all visual brand assets.

The challenge was to capture the spirit of potential clients who embrace the idea of financial freedom that will one day allow them to hit the “open road” and live the life they have always dreamed about. But at the same time convey a strong sense of security in their long-term investment strategies. SMD suggested using a shield to convey financial strength combined with a free-flowing abstract road at the front and center.

The end result is a well balanced, strong logo design that embraces the financial freedom that Open Road Wealth Management’s clients are looking to pursue. It’s time to hit the open road.